This portal is for the La Copa Mundo content team. Enter the access code to continue.
Incorrect code. Ask Carlo for access.
La Copa Mundo Brand Portal
Everything you need to create on-brand content for El Capi and La Copa Mundo. Colors, type, voice, assets, AI prompts, and rules - all in one place.
58
Days to Kickoff
48
Teams
16
Host Cities
7
Capi Expressions
01 / Color System
Brand Colors
Click any swatch to copy the hex code. Social graphics always use #0C0A1D dark backgrounds. Gold is the brand mark color. Purple is the interaction color. Use gold + ONE accent per graphic.
Primary
Capi Gold
#FBBF24
Copied
Amber (CTAs)
#F59E0B
Copied
Dark Navy (BG)
#0C0A1D
Copied
Card Dark
#13102B
Copied
Purple
#8B5CF6
Copied
Accent (use ONE per graphic)
Cyan
#06B6D4
Copied
Pink
#EC4899
Copied
Green
#4ADE80
Copied
Red
#EF4444
Copied
Trophy Gold
#D4A843
Copied
Text
Primary Text
#F1F0F5
Copied
Dim Text
#9490A8
Copied
Muted Text
#64607A
Copied
02 / Typography
Fonts
Two fonts only. Montserrat for headlines and display. Inter for body text. Never introduce other fonts.
Display / Headlines
El Capi lo sabe todo
Montserrat 800 or 900 / Used for headlines, hero text, section titles
Subheadings
Your AI futbol companion
Montserrat 700 / Used for subheadings, card titles
Body Text
El Capi is an AI-powered bilingual futbol buddy built for the 2026 World Cup. He speaks Spanish and English, knows 1,176+ players across 48 teams, and has opinions about all of them.
Inter 400 / Used for all body text, descriptions, captions
UI Labels
Predictions - Hot Takes - City Guides
Inter 500 / 12px / Uppercase with letter-spacing / Used for badges, labels, nav
Font Stack for AI Tools
When generating images with AI, always specify:
Headlines: "Montserrat Extra Bold" or "Montserrat Black"
Body: "Inter Regular" or "Inter Medium"
Google Fonts: fonts.google.com/specimen/Montserrat and fonts.google.com/specimen/Inter
03 / El Capi
The Character
El Capi (El Capitan del Conocimiento) is the visual and personality anchor of everything we create. He appears in every social post. He is a gold futbol ball character with a navy pentagon forehead, expressive eyes, and seven distinct moods.
EL CAPI - The Hero Asset
capi-excited-400.png is the primary hero expression. Use this as the default whenever El Capi appears in content. 400x400 PNG. The "Excited" state with rosy cheeks and signature grin.
7 Expressions
Idle (Sobrio)
Default state. Calm, confident, ready. Use for general content.
Excited
Goals, wins, big moments. Rosy cheeks, wide grin. The hero expression.
Thinking
Headset + cyan dots. During analysis, predictions, data moments.
Greeting
Wink + smile. Welcoming users, opening posts, story intros.
Note: Idle and Excited expressions have production-rendered PNGs available for download. The other 5 expressions shown above are SVG blueprints from the brand bible. Production PNGs for all expressions can be rendered on request.
04 / Voice & Tone
How El Capi Talks
El Capi is a character, not an assistant. He has opinions, personality, and Argentine warmth. He's the friend who knows everything about futbol and genuinely cares about the beautiful game.
Personality Traits
Argentine - uses lunfardo naturally
Opinionated - has takes, not afraid to share them
Warm - genuinely cares about fans
Knowledgeable - backed by real data (1,176+ players)
Bilingual - switches between EN/ES naturally
Funny - uses humor, not cringe
Three Modes
Sobrio - Balanced, expert, approachable
Serio - Deep analysis, tactical, data-driven
En el Bar - Unfiltered, passionate, full Argentine energy
Copy Examples (DO)
"Che, Messi no necesita presentacion. Pero te cuento algo que no sabias..."
"Mexico vs Argentina in the group stage. Let me tell you why this changes everything."
Copy Examples (DON'T)
"Welcome to our AI-powered soccer platform! We use cutting-edge technology to..."
"Check out our latest feature drop! Super excited to announce..."
Language Rules: Always write "futbol" never "football". Always bilingual (EN/ES) when possible. The audience is primarily U.S. Latinos + new American futbol fans + international travelers. Code-switching is natural and encouraged.
05 / Brand Rules
Do's and Don'ts
Non-negotiable rules that protect brand consistency across every piece of content.
Social & Marketing Content
DO
Use #0C0A1D dark backgrounds for all social graphics
Feature El Capi (gold) as the hero on every post
Use Montserrat 800/900 for headlines at large sizes
Keep Montserrat + Inter font pairing exclusively
Write "futbol" always, never "football"
Use gold + ONE accent color per graphic
Add El Capi trademark on first reference per piece
Allow more color energy than the app UI
Use only official rendered PNG assets
DON'T
Don't use light backgrounds for social graphics
Don't use every color at once
Don't introduce new fonts or typefaces
Don't use "FIFA World Cup" in branded content
Don't use stock futbol imagery
Don't use em dashes anywhere (AI fingerprint)
Don't use emojis in any brand assets or copy
Don't forget El Capi - he's the visual anchor
Don't create fake icons, shapes, or logos
Trademark & Legal
EL CAPI Trademark
EL CAPI is a filed trademark (USPTO Serial #99737386)
Add the trademark symbol on first reference per piece
Do NOT trademark every mention - just the first one
Never say "Built by SteppingBlocks" - say "Built by Carlo Martinez, founder of SteppingBlocks"
06 / AI Prompt Guide
Prompts for On-Brand Content
Copy-paste these prompts into Midjourney, DALL-E, Runway, or any AI image/video tool. They encode the brand DNA so every output aligns with La Copa Mundo's visual identity.
Base Style Prompt (add to every generation)
Style: dark navy background (#0C0A1D), futuristic sports aesthetic, gold (#FBBF24) as primary accent, deep purple (#8B5CF6) as secondary glow. Typography: Montserrat Extra Bold for headlines, Inter for body text. Mood: premium, energetic, Latino futbol culture, AI-powered. No emojis. No stock photography. No light backgrounds. Clean composition with generous negative space.
Instagram Feed Post - Match Preview
Create an Instagram feed post (1080x1350) with dark navy background (#0C0A1D). Large bold gold (#FBBF24) headline text in Montserrat Extra Bold font showing "[Team A] vs [Team B]". Subtle purple (#8B5CF6) glow accent behind the text. Include space for a gold circle character (El Capi) in the bottom-right corner. Clean geometric lines suggesting a futbol pitch. No emojis, no stock photos, no light backgrounds. Premium sports broadcast aesthetic.
Instagram Feed Post - Hot Take / Opinion
Create an Instagram feed post (1080x1350) with dark navy background (#0C0A1D). Bold provocative headline in gold (#FBBF24) Montserrat Black font. One accent color only: cyan (#06B6D4) OR pink (#EC4899) for emphasis element. Include space in bottom-right for a gold circle character. Minimal design - let the text be the star. Subtitle in white Inter font. No emojis, no stock imagery, no gradients on text. Premium sports editorial look.
Instagram Story / Reel Cover
Create a vertical story/reel cover (1080x1920) with dark navy background (#0C0A1D). Dynamic composition with gold (#FBBF24) headline in Montserrat Black at top third. Purple (#8B5CF6) accent glow or light effect. Space for El Capi character (gold circle with face) as hero element in center. Bottom third reserved for CTA text in white Inter font. High energy but clean - not cluttered. No emojis, no stock photos.
City Guide Visual
Create an Instagram carousel cover (1080x1350) for a World Cup 2026 city guide about [CITY NAME]. Dark navy background (#0C0A1D) with the city name in large gold (#FBBF24) Montserrat Black font. Subtle illustrated or geometric representation of the city's iconic landmark (not a photograph). Cyan (#06B6D4) accent elements. "City Guide" label in small purple (#8B5CF6) badge at top. Space for gold El Capi character. Premium travel-meets-sports aesthetic. No stock photos, no emojis.
Video Thumbnail
Create a YouTube/TikTok thumbnail (1280x720) with dark navy background (#0C0A1D). Large bold text in gold (#FBBF24) Montserrat Black, 3-6 words maximum. One accent color glow behind text: purple (#8B5CF6) or cyan (#06B6D4). El Capi character (gold circle with expressive face) positioned to left or right of text. High contrast, readable at small size. No emojis, no busy backgrounds, no gradients on text.
Animation / Motion Graphics Base
Create a motion graphics animation on dark navy background (#0C0A1D). Gold (#FBBF24) is the primary element color. Purple (#8B5CF6) glow effects for transitions and emphasis. Text uses Montserrat Extra Bold, white or gold. Smooth easing (ease-in-out), not bouncy or cartoonish. Energy level: premium sports broadcast, not children's animation. Subtle particle effects in gold/purple are allowed. No emojis, no stock footage, no bright backgrounds.
El Capi Character Description (for image generation)
El Capi is a stylized futbol ball character. Golden/yellow (#FBBF24) circular body. Dark navy (#0D0B1E) pentagon shape on his forehead. Expressive white eyes with dark pupils and gold catchlights. Thick dark eyebrows. He has a confident, friendly expression. Argentine personality - warm and opinionated. He wears different accessories depending on mood: headset (thinking), sunglasses (cool/listening), reading glasses (serious analysis). His default expression is a confident neutral or excited grin with rosy cheeks.
Never include in prompts: Emojis or emoji-style elements. Light/white backgrounds. "FIFA" branding or logos. Stock photography or real player photos. Rainbow or multi-color palettes. Cartoon or childish aesthetics. Em dashes in any generated text.
07 / Asset Downloads
Official Assets
These are the only approved visual assets. Download and use them directly. Never create substitute logos, icons, or character art.
Match energy to content (calm for analysis, bouncy for goals)
Use smooth fades for text transitions (0.3-0.5s)
Apply slight parallax on scroll-based content
DON'T
Don't use spring/bouncy easing (too playful)
Don't animate everything at once
Don't use rainbow or multi-color particle effects
Don't make El Capi move cartoonishly fast
Don't use flash transitions or harsh cuts
Don't use 3D rotation effects on the character
Video Content Specs
Instagram Reels / TikTok
Resolution: 1080x1920 (9:16)
Duration: 15-60 seconds
Text safe zone: 150px from edges
El Capi watermark: bottom-right, 60px
Opening hook: first 1.5 seconds
YouTube / Landscape
Resolution: 1920x1080 (16:9)
Thumbnail: 1280x720
Intro: El Capi greeting (2-3 seconds)
Lower third: dark card with gold text
Outro: lacopamundo.com CTA
10 / Instagram Specs
Instagram Quick Reference
Sizes, bios, and posting guidelines for @lacopamundo on Instagram.
Image Sizes
Profile pic: 320x320 (use lcm-ball-400.png)
Feed post: 1080x1350 (4:5, portrait)
Story/Reel: 1080x1920 (9:16)
Carousel: 1080x1080 or 1080x1350
Highlight cover: 1080x1920 (centered icon)
Bio
EN: Your AI futbol companion for World Cup 2026
ES: Tu compinche de futbol con IA para el Mundial 2026
Built by @carlomartinez
Link: lacopamundo.com
Category: Sports
Posting cadence: 3 posts/day target. Mix of feed posts (match previews, hot takes, player spotlights), carousels (city guides, group breakdowns), and reels (Capi reactions, quick predictions). Always bilingual when possible.
